When it comes to business marketing, various mediums battle up to be the top possible options for companies and institutions. One could engage to article writing via brochures, pamphlets and other written sources; others have found their convenience and efficiency with videos and blogging. Although resorting to the traditional choices could still be productive, the Internet has proven its worth when it comes to reaching to millions and even billions of potential clients on a much wider coverage. Because of this undeniable fact, video and blog marketing has become the most commonly resorted strategy in terms of establishing brand name with guaranteed returns.
VIDEO AND BLOG AS POWERFUL MARKETING TOOLS
Because of the overwhelming number of people engaging to online activities, taking advantage of this insurmountable traffic on the web with the right kind of video material and blog entries can surely make the most out of your marketing investment.
CATCHING ATTENTION AND INSTILLING PREFERRED INFORMATION<
Recent studies have stressed out that videos could make a very powerful tool when it comes to catching attention and instilling preferred information to viewers. It provides a better recall, not to mention its innate appeal for persuasion and search engine friendliness. Blogs, on the other hand, have a different approach on the matter especially entries that are creative in terms of presentation and content. Inclusion of infographics to blogs could also be a practical strategy. Although video and blog marketing have varied approach, blending them together and making the so-called vlogging is equally a wise and method.
VAST RANGE OF POSSIBILITIES
What Video and Blogs can Do for You?
Aside from the facts mentioned above about these marketing tools, other fascinating characteristics of blogging and video marketing is their ability in building trust and credibility more effectively, thus increasing your company’s searchable footprint and definite accessibility through search engines.
Since videos involve real individuals, which could also be the case with blogs, connecting to audience can be established on a deeper level. Synching with the viewers allows one to reinforce their message, clarifies real intentions and shaping emotions thereby enabling building a relationship with potential clients. This also goes the same with blogs as they often use the approach of first-person and personal-story-sharing basis.
Also, videos and blogs, apparently, send strong indicators for relevance to often used search engines, which simply equates to boosting search ranks and footprint visibility on the web. With such specifications, video and blog marketing have efficiently revolutionized the concept of branding for companies and businesses worldwide.