Search Engine Optimization Trends in 2017 and Beyond
Search Engine Optimization trends in 2017 and beyond will keep changing as the search engines become more intelligent. Search Engine Optimization is not a strange term anymore. To refresh your mind, and to keep up with trends, it is important that you know what Search Engine Optimization is, and why you need it. In 2017 and beyond, to stay ahead of the organic search curve, business owners have to take Search Engine Optimization (SEO) serious. At this point, it is no longer an option. It is mandatory that business owners invest and commit to Online Marketing just like they would commit to any other marketing channel.
The Change In Organic Search Engine Optimization
The Future of SEO is here. Organic Search Engine Optimization/White Hat SEO is getting more locally focused, and highly competitive. The focus and competition is not only from rival businesses, but also from different major brands that are garnering from the location based search. Google also keeps on tweaking the advertisement formats and with the most recent move to green ad labels the line amongst paid and natural results gets even slimmer.
Certainly, the entire strategy for organic needs to change for many businesses and we have to focus on the more content led efforts to rank for informational terms that drive awareness. Organic search will become an ever more top of the funnel strategy for many businesses.
Google’s Rank Brain, AMP pages & Mobile Apps SEO
- AMP pages
- Mobile Apps SEO as they now show up in search results
- 301 Redirects Rules Change
- Google Tag Manager amongst other issues that are quite important for ranking.
With the rise of AI (Artificial Intelligence) as the trend, content might end up being generated by machines.
Search Engine Optimization trends in 2017 RoadMap
With this is mind, it is key for online marketers to adjust with the changes and redistribute their marketing spread to cover micro formats and local SEO. Whether it’s long form or short form content, it has to be epic. With YouTube being the second largest search engine, Video is on the rise.
A hefty portion of their efforts should point toward having more video content, versatile mobile optimizations, optimizing for subjects over catchphrases, voice search over keyboard search, increased page loading speed, and quality content.