Many companies don’t realize how poor online reputation management can damage business. Never underestimate the cost of a poor reputation though. For example, if a search for a company produces results on the first few pages that are negative, expect to see significant losses in finance. Not paying attention to online management results in significant losses in revenue, although they often take people by surprise.
Online Reputation Issues.
Many people don’t realize that they need to be concerned about their online reputation. A common question asked by both companies and executive is why people are making negative comments on the internet and how to change that. Executives often spend years developing their brand and image so it’s no surprise that this work can be undone by just a few defamatory remarks online. This impact becomes even more damaging when the remarks move beyond constructive criticism to outrageous accusations and even slanderous remarks. Although the comments are often not true, negative search results jeopardize companies.
For most companies, there are a few tactics which can be used to ensure a good online reputation.
- First, be sure to own your Search Engine Results Page (SERP). Take full advantage of the SERP by working to control as much of this as possible.
- Second, use social media strategies to be as social as possible. Claiming a brand name and updating regularly prevents others from hacking the company’s brand, provides a bigger presence, and also helps to control more spots in SERPS. For the best results, link all of the social profiles together. Be sure to incorporate this advice with an active PR strategy. Look for unique ways to create publications and press instead of simply relying on company news for press releases.
- Third, consider an online reputation management company. While it is possible to do some of the online reputation management work within a company, larger ones may want to use professionals. Most companies will not have the resources or experience that comes from working on multiple campaigns. With an experienced firm, businesses get the advantage of leveraged knowledge from working with a variety of situations to ensure the best possible results.
Because online reputation management is essential to success in today’s connected world, be sure to use the best tactics to improve online reputation. Using professional services, building a strong PR campaign, and developing a strong social media presence are key factors.